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jovoto’s a marketplace for creative ideas, connecting those who have them with those who need them. Expect a mix of platform news, tips and reviews on design, communication& social media. Don’t expect: perfect English. We’re based in Berlin and most of our authors aren’t native English speakers – we give it our best.
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Archive for the ‘advertising’ Category
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The one and only ipad commercial
Monday March 8th, 2010 2Tadaa. And here it is, the first official commercial for the Ipad. Aired yesterday during the Oscars. We will be seeing them a lot i guess heading for the ipad release in – late april – in Germany. It’s pretty much what you would expect from apple. Visually, it showes a variety of features, point-of-view on iPad’s [...]
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The power of Packaging design
Tuesday February 23rd, 2010 2Packaging has power – enormous power – over the fact if we consider to buy a product. In a way that fashion expresses who we are, packaging does that for the products we buy. As any brand manager will tell you we identify with a product because we believe that it does for us what [...]
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The many faces of chiquita
Thursday February 18th, 2010 2The banana industry is probably not the first one you think of in terms of fun creative prowess, despite the fact that “banana” is one of the funniest words in any language. I also doubt that many of us are discerning in what brand of banana we purchase at the store, we simply grab whatever [...]
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Complimentary award from UNICEF Switzerland: experts confirmed what community knew already
Monday November 23rd, 2009 0On Thursday, 17th of November, UNICEF Switzerland hosted a very official press conference. They told the public which of the 192 ideas submitted in the UNICEF „child rights contest“ won the complimentary award, a 1.500 Euro donation to a UNICEF project made in the winner’s name we told you about here. The special feature of [...]
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First crowdsourced magazine cover
Friday September 25th, 2009 2The Graphic design studio O.K. Parking from the Netherlands not only host this nice blog, but also publishes a magazine in a series of O.K. Periodicals.
Twice a year a new issue with a new theme comes out, in which the relationship between magazine, blog and internet is explored. The first edition was packed with extraordinary [...] -
Page features jovoto
Tuesday August 11th, 2009 5The new Page (09.09) has been waited for impatiently by the jovoto team. A couple of weeks ago a journalist called us with some questions about crowdsourcing and the jovoto platform. She was extremely skeptical about the whole process and asked a lot of critical questions.
Hence, the nervous wait for the postman – not knowing [...] -
smaller but powerful – funny city marketing
Friday May 8th, 2009 0When I first heard about our new contest “Würzburg – the world class province”,
I remembered the city marketing campaign “Herrlich ehrlich” (Amazingly honest) for my hometown Osnabrück, which started in 2007. Comparing the city with round about 180.000 inhabitants to Berlin, they wanted to show that Osnabrück is not as big, but surely as interesting [...] -
ADC olé – jovoto enters virgin soil
Monday April 27th, 2009 0Once a year the ADC – Art Directors Club Germany – organizes a big festival in Berlin to present, award and celebrate the advertising industries and the best and innovative creative work. The ADC likes to position itself as a trigger for the creative sector and supporter of young new talent, and thus we felt [...]
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Visit Creativity Barcelona
Monday April 6th, 2009 0Since the very beginning, jovoto has been partnering with some of the most representative creative institutions in Berlin such as Creative City Berlin, Kulturprojekte Berlin or even the City of Berlin, in order to undercover the hidden creative potential of the city.
What happens when jovoto starts looking for an international creative brother for Berlin? Well, there is a simple [...] -
political logo research
Wednesday February 11th, 2009 1Just for a short impression of what´s going on in terms of political signs, i searched the web for some supernice examples.
Have a look. (I keep my eyes open for more)